TriggerPoint
Behavior Research & Design
OUR APPROACH
At TriggerPoint, we don't start our projects with "Deep Consumer Understanding". If you really want to understand consumers and the what drives their actions, you must first start at its source...Context. Therefore we developed leading-edge research methods to sequentially audit & deconstruct the choice environment first. Only after this discovery audit has been concluded will we conduct the psychological research needed to truly understand how both consumer psychology and context are working together to direct behaviors.
OUR DIFFERENCE
Behavior Design is at the heart of what we believe and do. While most agencies try to build brand equity, we specialize in building business by focusing squarely on the source of all company revenues - a consumer's choice.
Behavioral Design subconsciously shapes communications and innovations to be more motivationally effective, while also making decisions more intuitive, easy and psychologically rewarding to make.
OUR COMPANY
TriggerPoint is a behavioral research and design firm specializing in identifying & influencing the subconscious behavioral factors guiding consumer decision making.
Simply put… we help companies understand how people’s mental models & decision environments work together to drive their behaviors. AND more importantly how to change behaviors via Behavior Designed marketing & innovation.
DRIVE DECISIONS. DRIVE BUSINESS.
At TriggerPoint, our goal is to revolutionize research, marketing & innovation by leveraging the behavioral & decision sciences into consumer experiences through behavioral design. We go far beyond just "building consumer preference" with our work. Our focus is centered on deploying behavioral economics and the decision sciences to understand how context & psychology drive subconscious decision making and behaviors.
Through our Behavior Design Process we develop behavioral interventions, marketing creative and innovations that directly engages your consumers non-conscious, thereby directing choices in your favor.
Behavior Research and Design
We're in the business of behavioral change.