What We Do | triggerpoint

BEHAVIOR DESIGN SERVICES

TriggerPoint offers everything you need to drive new consumer decisions & behaviors.

Wansinck & Just, Cornell University

BEHAVIORAL CONSULTING

We know that many agencies generate consumer insights. But most of these same agencies lack the ability to actually take insights through to actual tactical solution.

But we're not like most agencies.

Once our behavioral research is completed, TriggerPoint puts these findings into direct action by mapping out specific areas where your consumer's mental models, your brand and their decision context are not psychologically congruent. From this work we can create behavioral strategies & behavioral design briefs and even prototype interventions to solve for the underlying beavioral issue.

BEHAVIORAL INSIGHTS

Our decision science insight consultants focus on our clients' most critical points throughout the consumers decision cycle to uncover subconscious influencers that are directing consumer choice.

We first provide contextual audits that deconstruct the decision environment to uncover the psychological primes, frames and triggers being deployed throughout the consumer's decision journey.

TriggerPoint also provides the latest in-context, decision science based qualitative and quantitative consumer research methods that pin-point key psychological and contextual factors driving choice in your category or service.

BEHAVIORAL DESIGN

For our clients who need full behavioral solutions, our Behavioral Design group will develop psychologically enhanced creative and innovations that speak to the subconscious. This can include the actual design, copy, promotional offers, information hierarchy and layouts required for your new behavior design

strategies to flourish in the marketplace.

We also conduct & teach Behavior Design sessions so that your internal teams can leverage this learning across various campaigns, executions and innovation platforms to bring Behavioral Design thinking to life for your organization.

Not sure how to use us? Check out some of our recent projects below for inspiration.

• A global yogurt brand hired TriggerPoint to help them understand the subconscious behavioral factors driving yogurt buying decisions in grocery, leading to new merchandising strategies and planograms.

• A global snack company used our behavior design process to double coupon redemptions for new product launches in their national coupon booklets.

• To drive market share in a fast developing emerging channel, a global beverage company asked TriggerPoint to uncover the key mental models driving choices in this channel and to develop behaviorally designed promotional programs to establish habitual buying by day-part.

• To increase convenience store sales, a US food manufacturer used TriggerPoint’s process to help them understand how to trigger hot-states by redesigning their point-of-sale, thereby increasing cross-purchases…all without additional promotional or advertising spend.